只需花很少錢，就可以幫助非洲HIV病人買藥了。
有開花出場的短短視頻
Thanks naz, olove.
視頻下載：http://www.elflady.com/naz/videos/LazarusEffectCampaign_Red2010.wmv
New York (April 29, 2010) /PRNewswire/ — (RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day's worth of life transforming antiretroviral medication.
The campaign, directed by renowned photographer Brigitte Lacombe, features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.
"At the heart of this campaign, is a message of progress and the results of smart targeted aid," says Susan Smith Ellis, CEO, (RED). "We felt it was important to show that people's lives are being transformed every day by medication funded by organizations such as the Global Fund and PEPFAR. This story needs to be told so that people understand that the money is working, there is real progress and that we need to continue making this treatment accessible to those who need it."
http://multivu.prnewswire.com/mnr/red/43843/ |
